That's right, beer really can do anything - even conquer the recession.
Back in February NPR reported that the beer industry was showing a 10% increase in sales, even as most other industries experienced their worst year since the Great Depression. Describing it as a "good hedge during hard times" NPR explained why this sector has been so profitable this year even after rising commodity prices in 2007 increased the cost of production.
A few months later, beer is starting to feel the recession heat. Luckily, creative brew enthusiasts will not go down without a fight. Posh foodies all over New York are pushing a "beer pairing" movement that puts beer up there with wine in culinary legitimacy. They even offer seminars where the average joe six-pack can learn this fine art.
But the best news yet comes from across the pond. In London, one pub has begun a trend of letting customers barter for beer. (In case you're in the area, the owner's list of wanted items includes a screwdriver set, wire cutters, serving trays and a party pack of fake moustaches.)
Needless to say, this is truly inspiring news.
Unemployed beer-lovers everywhere can now find solace and strength in this, indisputable proof that no matter what this crazy world comes to, the people will find a way to get their drink on.