The City of New York is hiring, in a big way. While that is good news for the ranks of the unemployed, it may be bad news for the City itself. That's because the hiring is concentrated on the "exciting" and "forward-thinking" fields of social media and digital communications. And if past examples count for anything, New York just can't afford to go there right now.
Remember the story Juan Gonzalez broke on CityTime, the admitted disaster of a computer project for which the city pays some 230 consultants an average salary of $400,000 a year to manage, despite it being seven years behind schedule and is hundreds of millions of dollars over budget? Yeah.
As just one element of this new project, Mayor Bloomberg will roll out his own social media arsenal consisting of Facebook and MySpace pages, a YouTube channel, and a Twitter feed.
I'm all for creating jobs, but this seems like it could be more like the most pricey bid for status points in the history of cool.
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