Hyndai's Recession Deal: Return Your Car For Free if You Lose Your Job in 2009

While other car companies fly their private jets to a Congressional hearing where they will plead for a $25 million bailout from Congress, Hyundai is actually offering to adapt to the realities of its consumer in these tough economic times.


Hyundai's new deal allows its customer to return their car at no cost (within the first 12 months of the lease) if he or she finds it impossible to continue making payments because of a lay-off or other "misfortune outside of their control."

Is this a relevant and revolutionary new practice for capitalist america? Or is it a little too reminiscent of the mortage deals that encouraged consumers to buy something they couldn't afford, and got us into this mess in the first place?